Our Image

September 25, 2015
Branding

Creating a brand image for Chillio

Our Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand. In short, it is nothing but the consumers’ perception about the product. It is the manner in which a specific brand is positioned in the market. Brand image conveys emotional value and not just a mental image. Brand image is nothing but an organization’s character. It is an accumulation of contact and observation by people external to an organization. It should highlight an organization’s mission and vision to all. The main elements of positive brand image are- unique logo reflecting organization’s image, slogan describing organization’s business in brief and brand identifier supporting the key values.

Lee Ginger

Having worked in the same business of property management for 3 decades and experiencing three acquisitions I am considered as an organized safe pair of hands with a touch of OCD not forgetting a hint of chilli!!!. My family, friends and colleagues are my world; I can’t wait to share this exciting new chapter exploring the chillio quest with them all.

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